Marketecht

advertising

Persuasive advertising is arguably the most recognizable kind. That's the whole point, right? A business tells you why their product is great and you either buy it or don't. Maybe you see detergent for sale that says something along the lines of “30% stronger than leading brands,” and you either wholeheartedly agree or think it's baloney.

For me, the phrase “persuasive advertising” brings to mind those vintage advertisements from Sears catalogues and the like, the ones that feature a big image of the product crowded on all sides by lines and lines of text explaining each and every wonderful feature of the item in question. That's as simple as it gets: here's what the product looks like, here's why you should buy it.

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